What to Include in a Digital Marketing Plan

A digital marketing plan is integral for online businesses. It’s a roadmap that sets out all the details surrounding how a business plans to launch its online campaigns. It typically includes crucial factors such as goals, launch costs, and details surrounding any social media channels or platforms required. Let’s take a look closer look at what you should include in your digital marketing plan below.

Objectives of a Digital Marketing Plan

First and foremost, your digital marketing plan should clearly set out the objectives your business wishes to achieve. These will inform your strategy and make sure everyone working on it is on the same page. This also ensures that by the end of your allotted timeline, each set of objectives has been met. Either short or long term, common digital marketing objectives include increasing internet traffic by a certain percentage or converting a higher percentage of readers into customers.

Evaluative analysis

For a digital marketing plan to be truly successful, it must include an evaluative analysis. Consider where your business is at currently (think about your existing digital marketing performance, for example), in comparison to where it wants to be. This is crucial as it helps employees to understand the results of your objectives and whether you’re on track.

Equally, this allows you, as the boss, to set new goals that are more realistic for the business to achieve if the current ones aren’t being met. For example, if your goal is to increase website traffic, take a look at your figures for the current quarter and compare these to results from the past year. Doing so will help you see whether or not you’re on target and highlight the strengths and weaknesses in your digital marketing plan.

Strategy and tactics

No digital marketing plan will be successful without a clear strategy and tactics. It’s important that you understand where you’ve been going wrong before, so make sure you do plenty of research (including identifying your target market) before deciding on what methods you’re going to use going forward. Some of the most popular digital marketing strategies include:

• Conducting keyword research
• Creating content calendars
• Committing to a consistent social posting schedule
• Providing personalisation in email campaigns
• Segmenting your target audience
• and much more!

For more information about what to include in your digital marketing plan, contact the team at Real Internet today.

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