There are well over 1.7 billion websites in the world, and organisations of all types and sizes need one. Yet, there are still many myths and misunderstandings about them, alongside too much money wasted on sites that perform badly. So, what is web design all about?
Looks aren’t everything
It’s important to stress that the word ‘design’ in this context means a great deal more than simply aesthetics. Yes, an attractive website is important. It’s part of something called your User Interface, which includes making your brand obvious and attractive on every page.
However, good website design involves creating strong website performance too, the sort of architectural factors that ensure you get a good return on your investment.
What skills are needed for effective web design?
The above point is why so many DIY websites fail to generate sales or even to attract enough page visitors.
A website design company goes beyond appearances, as it knows how to:
- Pin down business goals
- Identify target customers
- Research competitor activities
- Innovate on graphical content
- Build vital functions, such as search options
- Streamline load speeds and navigation
- Find relevant plug-ins
- Make pages more ‘searchable’
- Create user-centric web pages
What is meant by user-centric web design?
Some of the best website designs ‘on paper’ fail to hold on to their target customers, such as a website that’s stunning on large screens, but fiddly to use on smartphones, alienating younger users instantly.
User-centric design links to another commonly used term in website design; user experience or UX. Put simply, things like SEO and online ads are a waste of money if you leak leads from your web pages. The best website management company will provide you with strong UX and a web design that converts leads seamlessly and consistently by matching user expectations, preferences and behaviours.
When considering, ‘What is web design all about?’, it’s also important to understand it’s not a quick fix for business success.
The best website designs are constantly assessed and improved. This is another reason DIY websites fail, and why website hosting and management services are so invaluable. They provide you with proactive and creative help to keep your website relevant and successful.
Web design Gloucestershire
Real Internet offers affordable, adaptable web designs that are about performance as well as aesthetics, so contact us today to learn more.