Content is the king of digital marketing. To create an effective digital marketing strategy, you must write high-quality content that attracts visitors to your website. Here are six tips on how to write content that matters.
Define your marketing goals
You should never write content just for the sake of writing. Any content you create should help you achieve a specific goal, such as increasing traffic, improving conversion, thought leadership, etc. So, before creating your content marketing strategy, make a list of goals you would like to achieve. Doing this early on will help you make other creative decisions, such as your tone, writing style, and how in-depth you go.
Research on different content formats
When most people hear of content writing, they think of blog posts and articles. While these are great for your content marketing strategy, there are many other types of content that you can use. You can use videos, podcasts, white papers, case studies, eBooks, and webinars. Every content format has its pros and cons, so research to find out which type of content is best for your audience.
Do your research
Once you have defined your goals and settled on a suitable content format, the next step is to select a topic and do your research. You must have extensive knowledge of the topic that you’re writing about. Include data and statistics to support your claims and establish credibility.
Use head-turning headlines
Your headline determines whether your audience will read the rest of your work or not. If your headline doesn’t intrigue the reader, then you will not achieve the desired results with your content. A good headline should define what your article is all about and demonstrate value. Numbers and lists promise quick, scan-friendly content, so be sure to include them where possible.
Optimise for SEO
To make your content visible on search engines, you must optimise it for SEO. This is done by using relevant keywords, backlinks, headings, and an enticing Call To Action (CTA).
Edit your work
Ensure that you proofread your work before publishing. Content with misspellings and grammatical errors can cause a drop in rankings and make you look less authoritative, so ensure that you use tools such as Grammarly to polish your work.
If you need help creating content for your digital marketing strategy, contact us today to speak to our team of experts.