How to Write Content for Digital Marketing

Much of your success in digital marketing will rely on a steady stream of web page updates, blogs, news items and social media posts; fresh, dynamic content that informs, educates, persuades and influences.

Here are a few tips on content to get you started. These form the basis of an effective content marketing strategy.

How to write content for digital marketing

1. Know your audience

Good content talks directly to your ideal customer. You need to drill down on your target audiences and their buying behaviours and preferences. What do they want to hear?

2. Reinforce your brand

Page visitors and social media browsers make their minds up about you in a split second. They won’t linger to read lots of flowery text or wade through endless scrolling images, so make your brand statements loud, clear and compelling. Tell them why they should buy from you, in a way they can appreciate instantly.

3. Look at your competitors

Evaluating your own content strategy against your main competitors should be a constant process. What are they saying and what imagery are they showing?

4. SEO matters!

Your content is the central pillar of Search Engine Optimisation. Keep track of what keywords and questions your customers use when searching for your products or services. Make sure to work those naturally into your copy, as ‘keyword stuffing’ detracts from your SEO and your credibility.

5. User experience (UX)

Carefully consider the best ways to improve the UX on your mobile responsive website and within your social media. For example, your text should be succinct and sum up your products and services in a clear way. Your images should be strong.

For eCommerce websites, pay particular attention to content and UX on payment pages. Make the process easy and reassuringly safe to use.

6. CTAs

Lastly, make your calls to action prominent and persuasive to encourage your customers to get in touch with you or make a purchase.

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