Why Your Website Should Have A ‘Who We Are’ Page
People are naturally wary of what they don’t know. This is why a ‘who we are’ page is an important part of web design. Your customers will be able to get an idea of who you are, how long you have been in business, and what services or products you offer.
Do I really need a ‘who we are’ page?
When landing on a home page or a landing page, some users will naturally want to gravitate to a page that tells them more about the business, so if you don’t have a ‘who we are’ page, you are missing a great opportunity to tell your story and increase your site’s dwell time. If they understand more about your business, they will feel more confident about buying from you – resulting in higher conversion rates!
What to include on a ‘who we are’ page
Your company’s culture is one of its biggest assets. It sets you apart from your competitors and makes you unique. A ‘who we are’ page gives you the opportunity to share what makes your company special, and shows potential customers that you are a business they can trust.
Including videos and images on your page is a great way to give people a snapshot of your company culture. You can also use text to explain what values drive your business and how these are reflected in the work that you do.
If you have won awards or been featured in the media, be sure to mention this on your page as well! This will help build trust with potential customers and show them that you are a credible business.
Make sure your contact information is up-to-date and easy to find on your website. You should also consider including a contact form on your page, so people can easily send you a message. This makes it easy for potential customers to get in touch with you if they have any questions or want more information about your company and means you can maximise the number of potential leads this page drives into your sales funnel.
Get started today
A ‘who we are’ page is an important part of any business website. It helps build trust with potential customers and showcases what makes your company special. Don’t miss this opportunity to sell your company and its fantastic people. To find out more about creating a ‘who we are’ page, contact us at Real Internet today.
