How Does Web Design Work?

Web design is what creates the overall look and feel of a website. It involves planning and building the elements of a website, from its structure and layout to its colours, fonts, and graphics. Web design is not to be confused with web development, which is the coding that makes a website work. Here are the four stages of the web design process, from beginning to launch.

Web Design Project Discovery

Project discovery starts with defining the project. You will need to work with business analysts and researchers to help you identify existing problems in your industry, define your product’s unique selling points, and learn more about your customer segments. You’ll also need to conduct competitor analysis to help you to get a general idea of what has been done in the past to see what design improvements you can offer.

Architecture and Layout

Website architecture begins with code. These code templates determine how elements such as graphics, ads, and text will be represented. Simpler code results in fast page load speeds, less maintenance, and lower bandwidth and labour costs. Website architecture also encapsulates the functionality shown through templates like search, commenting, RSS, etc.

User Interface Design

User interface design is all about creating the visual components of a website. Besides the visual appeal, UI design helps establish your brand identity, draws visitors’ attention and keeps them engaged with your website. During this stage, your web designer defines the visual direction and layout of your site. After that, they decide on a preliminary product structure and conduct a series of interviews to establish a visual language that your business needs. Based on this information, your web designer should be able to create two or three mockups for you to choose from.

Launching, Analyzing, and Revising

This is the last stage of the web design process. The website is ready to go live at this stage, and all internal reviews have been completed. After a successful launch, a comprehensive review will be required to prove that the design is functioning as expected.

If you’re looking for web design services in Gloucestershire, get in touch with us today for more information.