Real Internet post on your brands credibility.

“Essential Guide: Why Every Business Must Establish a Strong Web Presence.”

Real Internet post on your brands credibility.

Why Every Business Needs a Strong Web Presence: A Comprehensive Guide.

In today’s fast-paced digital world, having a strong web presence is crucial for any business aiming to thrive and stay competitive. As a website hosting company, we understand the immense value that a well-maintained website brings to your business. This comprehensive guide will explore why having a robust online presence is essential and how it can transform your business. Whether you’re a small business owner or an established enterprise, this guide will highlight the key benefits and provide insights into optimising your website for maximum impact.

Reach a Global Audience.

A well-designed website allows your business to reach a global audience. Unlike a physical store limited by geography, an online presence is accessible to anyone with an internet connection. This means potential customers from around the world can learn about your products or services, increasing your market reach exponentially.

Build and Enhance Credibility.

In the digital age, a professional website acts as a digital storefront, offering visitors a first impression of your business. A clean, user-friendly design coupled with relevant content can significantly enhance your credibility. Customers are more likely to trust a business with a polished website, making it essential to invest in quality web design and reliable website hosting.

Showcase Products and Services Effectively.

Your website serves as a dynamic platform to showcase your products and services. High-quality images, detailed descriptions, and customer reviews can provide valuable information to potential buyers. Utilising multimedia elements like videos and interactive features can further enhance the user experience and drive conversions.

Improve Customer Engagement and Interaction.

A strong web presence facilitates better customer engagement and interaction. Features like live chat, contact forms, and social media integration allow you to communicate directly with your audience. This not only improves customer satisfaction but also provides valuable insights into their needs and preferences.

Enhance Brand Visibility and Awareness.

Having a website optimised for search engines (SEO) increases your brand’s visibility. By incorporating key tag phrases relevant to your industry, your website can rank higher on search engine results pages (SERPs). This drives organic traffic to your site, boosting brand awareness and attracting potential customers.

Stay Competitive in the Market.

In today’s competitive market, having a strong web presence is crucial to stay ahead. Many of your competitors are likely already online, and failing to establish your own presence can put you at a disadvantage. A well-optimised website ensures that you remain competitive and relevant in your industry.

Collect and Analyse Customer Data.

Your website is a valuable tool for collecting and analysing customer data. Using analytics tools, you can track visitor behaviour, understand user demographics, and measure the effectiveness of your marketing campaigns. This data-driven approach allows you to make informed decisions and tailor your strategies to better meet customer needs.

Provide 24/7 Availability.

Unlike a physical store with fixed hours, a website provides 24/7 availability. Customers can access information about your business, browse products, and make purchases at any time. This convenience can lead to increased sales and customer satisfaction.

Cost-Effective Marketing.

Digital marketing through your website is often more cost-effective than traditional marketing methods. Strategies like content marketing, email campaigns, and social media advertising can be managed efficiently through your online platform. This not only reduces marketing costs but also provides measurable results, allowing you to optimise your efforts.

Showcase Customer Testimonials and Reviews.

Positive customer testimonials and reviews on your website can significantly influence potential buyers. Displaying authentic feedback builds trust and credibility, encouraging new customers to choose your business over competitors. This social proof is a powerful tool in converting visitors into loyal customers.

Adapt to Changing Trends.

The digital landscape is constantly evolving, and having a web presence allows your business to adapt quickly to changing trends. Whether it’s updating your site with the latest industry news, launching new products, or incorporating new technologies, your website serves as a flexible platform to stay current.

Enhance User Experience (UX).

A well-structured website enhances user experience (UX), making it easy for visitors to navigate and find what they’re looking for. Implementing features like responsive design, fast loading times, and clear calls-to-action (CTAs) ensures that users have a positive experience, which can lead to higher engagement and conversion rates.

Optimising Your Web Presence for SEO.

To fully leverage the benefits of a web presence, optimising your website for SEO is crucial. Here are some key strategies:

  1. Keyword Research: Identify relevant key tag phrases and incorporate them naturally into your content.
  2. 2.Quality Content: Regularly update your site with valuable, informative content that addresses your audience’s needs.
  3. On-Page SEO: Optimise meta tags, headers, and images with relevant keywords.
  4. Mobile Optimization: Ensure your website is mobile-friendly to reach a broader audience.
  5. Backlinks: Build quality backlinks from reputable sites to improve your site’s authority and ranking.
  6. Local SEO: If applicable, optimise for local searches to attract nearby customers.

Conclusion.

In conclusion, establishing a strong web presence is essential for any business looking to succeed in today’s digital era. From reaching a global audience and building credibility to enhancing customer engagement and staying competitive, the benefits are substantial. By investing in quality website hosting and SEO optimisation, you can maximise these benefits and drive your business towards sustained growth and success.
Ready to elevate your business with a powerful web presence? Visit our website hosting company today and let’s get started on creating the perfect online platform for your business.

Why Use Responsive Web Design?

If you are planning your new website, you want to make sure that it is both informative and engaging. A good website can encourage customers to buy from your company or use your services. But there are many different reasons why you should invest in responsive web design. In this article, we’ll discuss what responsive web design is, and some of the main benefits of responsive web design.

What is responsive web design?

Fitting your website to your readers’ screens is increasingly vital for a number of reasons:

  • Enhances the user experience

User experience is one of the most important factors in web design. In order to make sales, you need to ensure that your website is easy to use and informative so that people will stay on your site, and it will generate more clicks and revenue. But, if someone visits your website and the images or pages take a long time to load, or they have to scroll and zoom to read your content or click links, then they may leave with a bad impression of your company. By using responsive web design, you will enhance their experience and will increase the likelihood of them using your company’s services or buying a product.

  • SEO friendly

Of course, no one can access your site if they can’t find it, and that’s where SEO comes in. If a website is SEO friendly, it means that it is more likely to rank on the first page of search engine results for specific search queries. The higher your web page ranks, the more views your website may get. Responsive web design is a key ranking factor for search engines like Google, meaning that designing your site so that it is accessible to more searchers will help your page to rank higher in SEO, which can help you generate more leads to your website.

If you are looking for a professional and responsive web designer in Bristol, South Gloucestershire, or Gloucestershire areas, get in touch with our expert team at Real Internet today to learn more about our web design services.

Do I Need to Pay for Web Hosting?

Web hosting services are online services that host websites for clients. There are many different web hosting companies that provide similar services. Some web hosting services are free, whereas others will charge for their assistance. Which type of web hosting service you go for may depend on a number of different factors – the pros of using both paid and free web design companies can be found below.

Why should you go with a web hosting service instead of developing your own website?

Whilst many people do choose to develop their own websites or hire a developer to do it for them, some will choose to go with a web design company instead. It is often easier to get somebody else to host your website for you, as most web hosting companies will do a lot of the hard work for you, and this will save precious time that could be spent working on your business. Web hosting companies often offer additional features too, such as security tools, email accounts and server space to store your files.

Pros of paying for a web hosting service.

The phrase ‘you get what you pay for’ applies here – if you pay for a reputable web hosting service to host your website, you usually get a higher quality of website. One of the big draws of paying for this service is that they are usually ad-free and if your website is full of ads, this may turn off potential visitors to your site. Web hosting companies that charge for this service are often more reliable and will usually provide more server space for your files. Paid web hosting services provide more security and safety features, which may be worthwhile paying for, especially if you are concerned about any personal data being stolen.

Pros of using a free web hosting service.

The main pro of using a free web hosting service is rather obvious – it’s free. A small business just trying to get off the ground may prefer to use a free web hosting company to start with as money can sometimes be tight for a new business and you can switch to a paid service afterwards. It also depends on the reason for the website, for example, if you’re creating a website for fun or for friends and family, then you may not be concerned about paying for a web design company to host your website.

If you are creating a website for a business, however small, it makes sense to use a web design company to build your website and provide web hosting for you. Your website will look professional and be much more secure.

To learn more about website hosting and which type of website design company you should use, get in touch with us today.

Why Your Website Should Have A ‘Who We Are’ Page

People are naturally wary of what they don’t know. This is why a ‘who we are’ page is an important part of web design. Your customers will be able to get an idea of who you are, how long you have been in business, and what services or products you offer.

Do I really need a ‘who we are’ page?

When landing on a home page or a landing page, some users will naturally want to gravitate to a page that tells them more about the business, so if you don’t have a ‘who we are’ page, you are missing a great opportunity to tell your story and increase your site’s dwell time. If they understand more about your business, they will feel more confident about buying from you – resulting in higher conversion rates!

What to include on a ‘who we are’ page

Your company’s culture is one of its biggest assets. It sets you apart from your competitors and makes you unique. A ‘who we are’ page gives you the opportunity to share what makes your company special, and shows potential customers that you are a business they can trust.

Including videos and images on your page is a great way to give people a snapshot of your company culture. You can also use text to explain what values drive your business and how these are reflected in the work that you do.

If you have won awards or been featured in the media, be sure to mention this on your page as well! This will help build trust with potential customers and show them that you are a credible business.

Make sure your contact information is up-to-date and easy to find on your website. You should also consider including a contact form on your page, so people can easily send you a message. This makes it easy for potential customers to get in touch with you if they have any questions or want more information about your company and means you can maximise the number of potential leads this page drives into your sales funnel.

Get started today

A ‘who we are’ page is an important part of any business website. It helps build trust with potential customers and showcases what makes your company special. Don’t miss this opportunity to sell your company and its fantastic people. To find out more about creating a ‘who we are’ page, contact us at Real Internet today.

Why Do We Need Web Hosting Services?

A web hosting service is an internet service that hosts websites for clients, with these platforms becoming increasingly popular over the last two decades. There are many reasons why a client may want to use a web hosting service instead of hiring a developer to do the work, including:

Improved SEO

Improved search engine optimization (SEO) is one reason why web hosting services may be needed. Choosing to use a web hosting service, or even changing the provider you use can change your SEO success and long term strategy. Search engines such as Google often rank websites based on the speed of the site, so choosing a faster web hosting company may improve your SEO, which may be preferable for a business.

Efficiency

Using a web hosting and management company can also be more efficient for the user – this means that they do not have to waste vital time developing the hardware and software of the website itself, which frees up more time to work on the business. Web hosting services can also save money in the long run and, depending on the website design company used, may not cost too much to host (this is often cheaper than hiring a developer too). Delegating such tasks to a web hosting company may make the business more efficient overall.

Ease of use

Web hosting services are often easier for people to use. Instead of trying to create your own website from scratch or hiring a developer, such services generally have a lot of features built into them and offer an intuitive control panel, which can make it much easier to use. Website owners can then easily manage their website and build upon it in an easier fashion.

Space

When you sign up to a web hosting service, you are also paying for the space that the service has on the server to store the files needed for your website. This means that you can use the space provided by the service without having to pay for extra space elsewhere, making for both an easier and potentially cheaper resource. The web hosting company will also provide the hardware and software needed for you to create your website, so you can add your data and resources to the server.

Additional features

Web hosting companies often include additional features that you can use, such as security tools, email accounts and other resources which may entice users into using their services and may also make running the website an easier process.

To learn more about website hosting and how your business can benefit, get in touch with Real Internet today.

What to Look for When Hiring a Web Designer

Building a well-performing website is crucial for any business in today’s digital world. Your website directly affects the success of your business, which is why you must find an experienced web designer to bring your vision to life. Here are a few things to consider when hiring a web designer.

Appropriate pricing

Different designers charge different prices. Web designing rates vary widely depending on the type of website you want, the scope and size of the project, prevailing market prices, level of expertise, and many more. To find agreeable pricing, ensure that you set your budget before even looking for a designer.

Experience in your industry

Once you find designers within your price range, begin the eliminating process. Working with a web designer who has experience in your industry should be a top priority because it makes the process easier for you. Since they are familiar with your industry, they will do a much better job prioritising your needs and even coming up with new ideas on how to make your site more competitive.

Knowledge and skills

A good designer should be fluent in programming languages like HTML, PHP, XML, and JavaScript. You will also want to work with someone who pays attention to detail because minor errors in website code could have dire consequences.

An expansive portfolio

Working with a start-up web design company is a gamble. Although new web designers have the talent and knowledge, they lack experience. Therefore, it is safer to hire someone who can show you a detailed portfolio of their work with past clients. This will help give you some insight into their capabilities, design style, work ethic, etc. Click here to see our portfolio.

Website maintenance

It is important to know what kind of support is offered after your website has been created. If you do not have the time or knowledge to maintain your site yourself, choose a website designer who offers website maintenance services to keep your site functioning properly.

At Real Internet, we design and build websites for companies all around the country. Contact us today for more information about our services.

How to Write Content for Digital Marketing

Content is the king of digital marketing. To create an effective digital marketing strategy, you must write high-quality content that attracts visitors to your website. Here are six tips on how to write content that matters.

Define your marketing goals

You should never write content just for the sake of writing. Any content you create should help you achieve a specific goal, such as increasing traffic, improving conversion, thought leadership, etc. So, before creating your content marketing strategy, make a list of goals you would like to achieve. Doing this early on will help you make other creative decisions, such as your tone, writing style, and how in-depth you go.

Research on different content formats

When most people hear of content writing, they think of blog posts and articles. While these are great for your content marketing strategy, there are many other types of content that you can use. You can use videos, podcasts, white papers, case studies, eBooks, and webinars. Every content format has its pros and cons, so research to find out which type of content is best for your audience.

Do your research

Once you have defined your goals and settled on a suitable content format, the next step is to select a topic and do your research. You must have extensive knowledge of the topic that you’re writing about. Include data and statistics to support your claims and establish credibility.

Use head-turning headlines

Your headline determines whether your audience will read the rest of your work or not. If your headline doesn’t intrigue the reader, then you will not achieve the desired results with your content. A good headline should define what your article is all about and demonstrate value. Numbers and lists promise quick, scan-friendly content, so be sure to include them where possible.

Optimise for SEO

To make your content visible on search engines, you must optimise it for SEO. This is done by using relevant keywords, backlinks, headings, and an enticing Call To Action (CTA).

Edit your work

Ensure that you proofread your work before publishing. Content with misspellings and grammatical errors can cause a drop in rankings and make you look less authoritative, so ensure that you use tools such as Grammarly to polish your work.

If you need help creating content for your digital marketing strategy, contact us today to speak to our team of experts.

What is Web Design All About?

There are well over 1.7 billion websites in the world, and organisations of all types and sizes need one. Yet, there are still many myths and misunderstandings about them, alongside too much money wasted on sites that perform badly. So, what is web design all about?

Looks aren’t everything

It’s important to stress that the word ‘design’ in this context means a great deal more than simply aesthetics. Yes, an attractive website is important. It’s part of something called your User Interface, which includes making your brand obvious and attractive on every page.

However, good website design involves creating strong website performance too, the sort of architectural factors that ensure you get a good return on your investment.

What skills are needed for effective web design?

The above point is why so many DIY websites fail to generate sales or even to attract enough page visitors.

A website design company goes beyond appearances, as it knows how to:

  • Pin down business goals
  • Identify target customers
  • Research competitor activities
  • Innovate on graphical content
  • Build vital functions, such as search options
  • Streamline load speeds and navigation
  • Find relevant plug-ins
  • Make pages more ‘searchable’
  • Create user-centric web pages

What is meant by user-centric web design?

Some of the best website designs ‘on paper’ fail to hold on to their target customers, such as a website that’s stunning on large screens, but fiddly to use on smartphones, alienating younger users instantly.

User-centric design links to another commonly used term in website design; user experience or UX. Put simply, things like SEO and online ads are a waste of money if you leak leads from your web pages. The best website management company will provide you with strong UX and a web design that converts leads seamlessly and consistently by matching user expectations, preferences and behaviours.

Constant evaluation

When considering, ‘What is web design all about?’, it’s also important to understand it’s not a quick fix for business success.

The best website designs are constantly assessed and improved. This is another reason DIY websites fail, and why website hosting and management services are so invaluable. They provide you with proactive and creative help to keep your website relevant and successful.

Web design Gloucestershire

Real Internet offers affordable, adaptable web designs that are about performance as well as aesthetics, so contact us today to learn more.

What is User Experience in Web Design?

Your business website is a digital portfolio that tells your target audience more about your company and your products/services while persuading them to take action. However, to achieve this, you need to provide customers with the best user experience so that they can do repeat business with you and recommend you to friends and family.

But, what exactly is user experience?

User experience can be defined as any interaction a user makes with a certain business and its products/services. It includes everything from how a user feels to what they see and hear and their emotional reactions.

What is user experience in web design?

In web design, user experience focuses on practices that make a website easy to use and appealing to consumers. A good user experience in web design means that:

• Your customer visited your site
• They scrolled through the different web pages
• They understood what your site is all about and what you sell
• They got what they wanted and took action, e.g., contacted you or made a purchase

Many factors influence a user’s experience with your website, but the main ones include:

• Usability: Is your site easy to use and navigate?
• Value: Does your site’s content/service/product make the time spent on it worthwhile?
• Credible: Does your brand build customer trust, belief and loyalty?
• Usefulness: Does your site satisfy visitor needs and requirements?
• Desirable: Does your website evoke or create an emotional reaction with the end-user?
• Accessible: How easily accessible is your website?

Achieving all these aspects might seem challenging, but it’s not impossible. Working with an experienced web developer or designer will help you improve your website, which improves user experience.

Importance of improving your website’s user experience

User experience is vital in web design as it significantly affects conversion rates. For example, if visitors find your website difficult to use and navigate, they’ll log off within a few minutes and find another site to purchase from.

Similarly, if your website looks outdated and functions poorly, visitors are less likely to purchase from it. Ultimately, if you want to improve your conversion rates, ensure you’re offering the best user experience.

Get in touch with us today for affordable, and adaptable web design services.

What is the Golden Ratio in Web Design?

While not everyone may have heard of the golden ratio, it’s actually a mathematical theory that dates back over 4,000 years. Invented by the Ancient Greeks, the golden ratio is all about achieving aesthetic harmony and balance. So, how does it work with regards to web design?

Golden ratio explained

The golden ratio is a theory that uses maths to determine how different elements can be placed together to create a harmonious look and feel. It’s by no means a new concept and has been used in the construction of many famous buildings, in nature and music, as well as by renowned artists such as Salvador Dali and Leonardo Da Vinci.

The theory states that the different sized elements used to create something should equal 1:1.618. This is often represented by spiral shapes and goes by the formula A/B = (A+B)/A = 1.618. So, if length A is equal to 100 px, then length B would be 161.80 px.

You first need to work out the length of the smallest element and then multiply this by 1.618 to achieve the ideal length of the bigger element. This could relate to images on a page, artwork, photography, as well as all other areas of design.

Golden ratio in web design

One of the major characteristics of effective design is a clear user interface. All the elements of the website need to be well-balanced and placed so that users can easily understand the information on the screen and interact without any effort.

A website design company will make use of the principles of the golden ratio theory to understand how different design elements are best placed on a screen to enhance the user experience. This will include considering small elements such as icons, buttons, and logos to larger elements like images and text.

By using the golden ratio theory, a web developer can ensure that all the elements are in proportion to each other, are harmoniously balanced, organised, and easy to read, without looking out of place.

These designs just look right. Images, blocks of text, sidebars, buttons, etc can be placed in golden rectangles that form a “perfect” design. This makes visitors feel comfortable viewing the website because it, sub-consciously, reminds them of familiar works of art and, particularly, nature.

If you’re looking for a web design company that builds aesthetically pleasing results, contact us today.