By now, most business owners know what digital marketing is in general. For those who are unsure, digital marketing is marketing your company online via digital channels. Although it sounds simple to grasp, the individual parts which make up online marketing can sometimes be less clear.
In this blog, we’ll be taking a look at whether web development can be classed as part of marketing via digital channels.
Can web development be included in digital marketing?
The simple answer is that web development is part of digital marketing. This is because any website you develop exists online in a digital format and has a direct impact on how your business is perceived. Even if you do not use the site you develop in marketing campaigns per se, it can still be the first place people interact with you online and can help you to attract new customers.
In addition, a website that has been expertly built can be a valuable marketing tool for showing consumers you are a professional company. When people use your site and see you have invested resources into its core functionality, they will view you in a more positive light.
Web development takes the basic design of a site and brings it to life for consumers with scripts, dynamic content and coding.
Web development is key for SEO
It is not just the impact on brand image and showcasing your business online which makes web development essential for digital marketing. The functionality of your website also has an impact on SEO.
Search engines will take into account how well your website functions, how easy it is to navigate and how long it takes for pages to load. By getting the development of your website right, you can improve your SEO and move your website up to the top of search engine results pages.
At Real Internet, we know how important expertly built and developed websites are for digital marketing. Based in Wotton-Under-Edge, our affordable web development services help clients get the functioning, agile websites they need.