If you are planning your new website, you want to make sure that it is both informative and engaging. A good website can encourage customers to buy from your company or use your services. But there are many different reasons why you should invest in responsive web design. In this article, we’ll discuss what responsive web design is, and some of the main benefits of responsive web design.
What is responsive web design?
Fitting your website to your readers’ screens is increasingly vital for a number of reasons:
- Enhances the user experience
User experience is one of the most important factors in web design. In order to make sales, you need to ensure that your website is easy to use and informative so that people will stay on your site, and it will generate more clicks and revenue. But, if someone visits your website and the images or pages take a long time to load, or they have to scroll and zoom to read your content or click links, then they may leave with a bad impression of your company. By using responsive web design, you will enhance their experience and will increase the likelihood of them using your company’s services or buying a product.
- SEO friendly
Of course, no one can access your site if they can’t find it, and that’s where SEO comes in. If a website is SEO friendly, it means that it is more likely to rank on the first page of search engine results for specific search queries. The higher your web page ranks, the more views your website may get. Responsive web design is a key ranking factor for search engines like Google, meaning that designing your site so that it is accessible to more searchers will help your page to rank higher in SEO, which can help you generate more leads to your website.
If you are looking for a professional and responsive web designer in Bristol, South Gloucestershire, or Gloucestershire areas, get in touch with our expert team at Real Internet today to learn more about our web design services.