Entries by Scott

SEO

There was a time when Search Engine Optimisation, or SEO, was easy-peasy. Digital marketers could just throw a website online, fill it with keywords, and watch the clicks roll in. In 2019, though, it’s a very different picture. If you’re new to the world of digital marketing, and in need of an SEO primer, our quick guide will be right up your alley.

Long-tail SEO?

When you’re optimising your site for SEO, you will primarily focus on your main calling points. For example, if you sell shoes, you should make it your goal to rank high on Google for the search term ‘shoes’.